This course is
designed to provide students with an introduction to marketing concepts and
terminology. It examines the importance
of marketing within organizations and society in general. Students will study the major components of
the marketing mix for businesses and end consumers. They will learn how to address the basic
needs of companies in planning, developing and managing products, distributions
channels, promotion and pricing. Major
portion of the course is devoted to a team project where students create a
comprehensive marketing plan for a product.
- Non-editing teacher: Amanpreet Kaur
